How do you tell a story? A story is defined by its many elements, who the characters are, where the narrative takes place, and the kinds of triumphs and challenges the characters experience.
Storytelling shapes individual perceptions of what certain realities are and in aggregate shapes entire understandings of people and places. What happens then when those who tell the story are different than those who are experiencing and shaping it?
Research has shown that the narratives popularized about the African continent—regardless of their truth or point of origin or view—have a direct impact on everything from the amount of investment going into Africa to migration patterns from the continent. Many leading the work in evaluating these narratives and shifting them are the continent’s creatives. They tell African stories with depth, honesty and nuance. Organizations such as Africa No Filter are working at the forefront of this.
The artists featured on this page explore different aspects of the narrative ecosystem. An artist from Tanzania started his own channel on YouTube to reclaim the power of local Tanzanians to share their history with their own voice throughout the tourism sector. Another artist from Malawi questions the impact tribal traditions have in informing the expression and reception of contemporary African culture. And yet another artist from Botswana confronts biculturalism in the African continent and the importance of imagination to learn how to present the identity you want the world to perceive.