October 11, 2023

TRACE on Local Television: Inspiring Stories of Rural Entrepreneurs

The Tunisian Rural and Agricultural Chains of Employment (TRACE) Trust Fund, which is part of the TERI Umbrella Program, aims to create jobs by developing, accelerating, and strengthening businesses and the overall ecosystem of the agri-food sector since 2019. The TRACE Trust Fund is financed by the Netherlands and managed by the World Bank.

The popular Tunisian TV show – We are with you (‘Ahna Maak’) – recently produced four episodes showcasing more than a dozen TRACE beneficiaries in the governorates of Gabes, Jendouba, and Kairouan from projects supported by the Trust Fund. Please find the episodes below, with English subtitles, portraying the inspiring stories of rural entrepreneurs that have successfully developed their businesses and are actively creating jobs for their communities.

Episode 1 follows the story of Adel and Sabri as they start to develop their olive production business in Oueslatiya, in the region of Kairouan, after overcoming multiple difficulties along the way.

Episode 2 takes us to the southern region of Gabes, where Hedi (agricultural waste recycling), Hussein (eco-tourism), Raja (traditional food), Nossra (honey production) and Marwa (cleaning business) share their stories.

Episode 3 takes us to the northern region of Jendouba, where the stories of a local cooperative (cattle feed), Rihab (crop diversification), Saber (equestrian school), Rafika (essential oils), and Jihane (cheese production) are presented.

Episode 4 takes us to the central region of Kairouan, where we learn about the projects that Samiha (snail production), Hanane (poultry raising), Sana (olive oil), and a local cooperative (honey production) are developing.