The World Bank report “Sistema de ciudades, una aproximación visual al caso colombiano” won the Lápiz de Acero Award in the category of best editorial graphic design. The award is given annually to the best design projects in Colombia.
The award-winning book was produced with Puntoaparte Editores, which submitted an innovative proposal, in collaboration with a World Bank team and the National Department of Planning.
The publication is based on the Colombia Urbanization Review and exposes the challenges faced by cities in the areas of connectivity and infrastructure.
“This publication is the result of an ongoing process of communication, trial and error, and innovation by a technical team and a team of designers. Eventually, they found an innovative visual format for communicating the message,” said Taimur Samad, Senior Economist at the World Bank.
Through its innovative design, it manages to reach not only the country’s experts and decision-makers, but also the non-technical public, while maintaining the rigorous analysis of the World Bank.
The report seeks to outline policies that will strengthen the Cities System as the country’s engine of growth.
This can be achieved by promoting regional and national competitiveness, and improving the quality of life of its residents, so that a more just, competitive, and efficient country, with friendlier cities, can be created.