In its 3rd economic update for Ethiopia 'Strengthening Export Performance through Improved Competitiveness' the World Bank identifies bottlenecks and offers recommendations on how Ethiopia can maximize its earnings from its existing exports including coffee. Over the past decade, supported by positive external conditions and increased exports, Ethiopia has been one of the world's fastest growing economies. Ethiopia even discovered and excelled new areas such as the flower industry and air services. The cut flowers industry which started with a single firm less than fifteen year ago today has 100 firms, earning Ethiopia around of US$200 million in exports and making the country the 4th largest flower exporter in the world.
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