#AccelerateEquality in East Asia and Pacific

Shiyin Zheng
Co-founder of Period Pride, China
Alpiah
Head of the women's group and a producer of mangrove-based products, Indonesia
Souksaveuy Keotiamchanh
Founder of Zero Waste, Lao PDR
Bumanbuyan Tsedevsuren
Advisor to the Governor of Tuv province, Mongolia
Erdenetuya Galbadrakh
Internal affairs specialist, Mongolia
Win Ma Ma Aye
Director, Turquoise Mountain, Myanmar
Martina Barum
Women's representative from the Anwar Village, Madang, Papua New Guinea
Jeciry Antic
Coffee grower, Philippines
Guadalupe Ocial
General manager of Biao Agrarian Reform Beneficiaries’ Cooperative (BARBCO), Philippines
Olevia Afa
Newly licensed driver in Samoa
Tavida Kamolvej
Deputy Governor of Bangkok, Bangkok Metropolitan Administration, Thailand
Nattha Komolvhadin
News Director, The Standard, Thailand
Madalena Kasian
Everyday woman advocating for education for children, Timor-Leste
Jean Malupo Veilofia
Business Owner, Ahononou & Petani Quarry, Tonga
Nguyen Thu Trang
Head of Manpower Brand, ManpowerGroup Vietnam

China: Shiyin Zheng

Ms. Zheng, holding an MPhil in Multidisciplinary Gender Studies from Cambridge University, has extensive experience in advancing Menstrual Health and Hygiene (MHH) through research, practical projects, and advocacy. MHH is critical for the well-being and empowerment of women and adolescent girls, which is central to achieving the development outcomes.
An inspirational leader, Ms. Zheng has led successful campaigns in China, including advocating for reduced VAT on sanitary pads, which attracted over 35 million views online. Her organization is actively engaged on Chinese social media.
“Some people say it takes at least 48 years for a social change to happen. To me, gender equality is the change I want to see and the vision that I strive every effort for, even if it is going to take more than 48 years. I hope then our grandchildren will see period poverty and period shame as something utterly unheard of, and that’s when we know we’ve done our job right.”

Indonesia: Alpiah

Alpiah is the head of a women’s group that produces mangrove-based products such as syrup, batik, toffee candy, and other snacks. She has trained and inspired many women in her community to become entrepreneurs, selling mangrove products to support their families and lift them out of poverty.
“For me, gender equality means that women can work and earn their own income so that they are not reliant on debt, their family's needs are met, and provide nutritious meal for their children.”

Lao, PDR:
Souksaveuy Keotiamchanh

Souksaveuy Keotiamchanh, founder of Zero Waste Laos and a prominent environmental advisor, plays a crucial role in shaping Laos's approach to plastic waste and broader environmental issues. With a master's degree in Environmental Engineering and Management from the Asian Institute of Technology and undergraduate degrees in English Pedagogy and Environmental Science from the National University of Laos, her expertise underpins her leadership in environmental advocacy. Since 2019, her youth-led group has been pivotal in promoting environmental protection and influencing government policy and international corporate environmental programs.
“When we give equal opportunity to both males and females, it is incredible to see how far we can grow together and bring development to our families, communities, and countries. As a young woman leader working on environmental protection and supporting young people in Laos, I have made gender equality one of our priority areas. That's why 80% of our team are young females. I believe that one star cannot brighten the sky - we need many more stars to shine for our country.”

Mongolia: Bumanbuyan Tsedevsuren

Bumanbuyan Tsedevsuren, currently serving as an advisor to the Governor of Tuv Province, has had a distinguished career in public service. Her recent transition from the position of Deputy Governor marks a significant shift, yet her influence in Mongolian governance continues. In a country with 21 provinces, Ms. Bumanbuya's was one of the few female deputy governors. Her experience and insights now guide her advisory role, where she remains a pivotal figure in shaping policies and initiatives for the betterment of Tuv Province and Mongolia at large.
“Gender equality must be instilled, discussed, and cultivated from childhood. It is crucial for every person to foster gender-sensitive relationships, perceptions, and outcomes across all levels—family, workplace, or society at large. To institutionalize this as a norm and daily habit, we place specific policies and programs with criteria, monitor the progress, and continuously refine our approach. For instance, we are witnessing an increase in the number of women assuming decision-making roles in our province. In 2020, only 2 out of 27 sub-provinces were governors, but now that number has increased to 7, reflecting an 18.6 percent growth.”

Mongolia: Erdenetuya Galbadrakh

Erdenetuya Galbadrakh, an Internal Affairs Specialist with the Administration and Management Department at "Ulaanbaatar District Heating" (a state-owned joint-stock company) plays a pivotal role in advancing gender equality within the sector. In Ulaanbaatar, where over 400 individuals are employed in the heating sector, Ms. Galbadrakh has been instrumental in establishing a Women's Council at the company. Currently, she is leading efforts to develop a comprehensive Gender Action Plan for the heating company, aiming to ensure equitable opportunities and address gender-specific challenges within the workplace.
“I think gender equality can be defined in two words: 'vital harmony.' Stereotypes ingrained from childhood persist into adulthood, casting shadows over our perceptions. It is imperative that we gradually dispel these shadows for the sake of our children – the future of our nation. I urge everyone to release their stereotypes, change their perceptions, and embrace a vision of a society built on compassion, equal participation, and unwavering faith in humanity, devoid of discrimination.”

Myanmar: Win Ma Ma Aye

Win Ma Ma Aye is the Director of Turquoise Mountain Myanmar, an organization dedicated to the preservation of artisanal heritage, particularly in contexts where such traditions are under threat. In Myanmar, the artisanal heritage sector is predominantly upheld by women, who are not only practitioners of unique craftsmanship traditions but also their guardians. Turquoise Mountain Myanmar is committed to supporting these artisans, ensuring they have the resources and support needed to thrive and pass on their skills to the next generation. By facilitating access to international markets, the organization helps these women build sustainable livelihoods, enabling them to connect meaningfully with a global audience.
“Equality, empowerment, and inclusion of women are central to a just society. As a woman leader of Turquoise Mountain in Myanmar, I proactively work to create opportunities for women. We focus on the at-risk or endangered heritage sector where women artisans are the majority and capitalize and help showcase their talents and skills to an international audience. More than 90% of the artisans in our hand weaving project in Myanmar are women. We don’t have time to sit and wait for a miracle for women. We must make an impact right now.”

Papua New Guinea: Martina Barum

Martina Barum is a women’s representative for her village of Awar, which is seeing better access to health, education and job opportunities because of a new road on Papua New Guinea’s north coast, recently-rehabilitated with World Bank support.
In April 2023, road maintenance work on the 26km Bogia-Awar Road was completed under the World Bank financed PNG Road Maintenance & Rehabilitation Project (RMRP II).
Through local contractors, the project has also delivered thousands of workdays and incomes for hundreds of local communities, including over 8,000 women.
“There is a sense of renewed hope for me and other women in the community. Today, our families can safely access the health center, school, and markets to sell our produce on a reliable road and that makes a significant difference to our livelihood.”

Philippines: Jeciry Antic

Jeciry Antic, a member of the indigenous Bagobo Tagabawa tribe, turned their community’s passion for growing coffee into a viable source of livelihood for their families by seeking out support from the Philippine government, especially the Department of Agriculture (DA).
The approval for funding and eventual turnover of DA-Philippine Rural Development Project Green Coffee Beans Marketing Enterprise subproject to their association not only boosted their capacity to produce high quality coffee beans but also their confidence in their ability to work together and make their mark in the local and international coffee scene.
“Providing women with opportunities to learn new skills enable them to do more jobs. Government support, such as the provision of trainings and capital for businesses, allow women to succeed—not only as individual workers, but also as leaders of organizations.”

Philippines: Guadalupe Ocial

As the general manager of Biao Agrarian Reform Beneficiaries’ Cooperative (BARBCO), Guadalupe Ocial has become one of the respected voices in the local cacao industry and has helped to establish their co-op as a leader in the industry. Through her leadership and DA-PRDP’s “Chocolate Processing Enterprise” subproject, their Cacao de Biao line has grown into a diverse line of chocolate products that have helped Davao City to become the chocolate capital of the Philippines.
“In a world with gender equality, men and women are treated equally as human beings in terms of opportunities, work, and wealth acquisition, education leadership and even the political arena. Women should not be deprived of the same opportunities that are given to men. Both are treated equally. I believe that empowering women by giving them their fair share of tasks in the community results in happier families and better productivity for both men and women because each have their place in society. If women feel they are supported adequately they are better equipped to give back to their communities.”

Samoa: Olevia Afa

Olevia Afa, a mother and grandmother from Samoa, is among the women benefiting from a project aimed at increasing the number of licensed female drivers in a country where they constitute only 27% of the total.
The World Bank, in collaboration with Samoa's Land Transport Authority, is spearheading efforts to boost female driver licensure. Thanks to these efforts, hundreds of Samoan women have passed their learner's tests, encouraged by recent upgrades to roads, bridges, and highways. Olevia's enthusiastic participation highlights the progress being made in empowering women through enhanced mobility and independence.
“I am the first female to be in the women’s driving program. I had a feeling; I would like to drive a car. Why can’t I do like others? One of the women let me know about the program… I went to the Land Transport Authority office; a lot of women were there! And I passed the test! I was really happy on that day…A license to me is very meaningful.”

Thailand: Tavida Kamolvej

Associate Professor Tavida Kamolvej is an expert in Disaster and Risk Management, Public Policy, Strategic Management, and Social Science Research. Her robust academic and professional background has significantly contributed to public administration. As the Deputy Governor of Bangkok since 2022, she plays a pivotal role in managing and overseeing various aspects of the city's governance, using her expertise to make a positive impact on communities.
“Gender equality is a basic right and crucial to achieving greater diversity across all walks of life. Being afforded the opportunity to advance in my profession, whether in academia or politics, has reinforced my belief in the transformative power of a society that prioritizes learning--for all. Bangkok is progressing toward embracing gender equality, striving to establish a city where everyone can thrive, and enhancing overall quality of life. Our social policies support same-sex marriage, and our health policies ensure full accessibility to healthcare for all genders and vulnerable groups. By prioritizing such basic rights, we aim to foster a society that grows stronger together in the face of any challenges.”

Thailand: Nattha Komolvhadin

Nattha Komolvadhin is the News Director at The Standard. With a rich background in journalism, she has served as Editor and Anchor at Thai PBS and began her career at the Nation Group in 1994. Her journey includes economic journalism at the ITV from 1996 to 1998 and part-time work as a BBC correspondent while pursuing postgraduate studies in London. Funded by the Royal Thai Government Scholarship, she earned her Master’s and Ph.D. in Sociology and Gender Studies from the London School of Economics in 2004.
“It’s often said that 'women's rights are human rights,' a sentiment I wholeheartedly endorse. By championing gender equalities, we pave the way for improved lives for all. I am committed to empowering women journalists to illuminate under-reported stories, providing fresh perspectives that contribute to a more inclusive society.”

Timor-Leste: Madalena Kasian

Madalena Kasian spent her formative school years in the forest during Timor-Leste’s struggle for Independence. Although she didn’t learn to read as a child, she was determined to see Timorese children have access to education – so she became an advocate for education and built five pre-schools in Liquiça district. Two are already operational and three are still under construction. Many children in the town have benefited from this school over the years.
"I am indeed a mother who cannot read and write, because colonial times and culture did not give me the opportunity. That's why I opened schools in my village so that children in the village, boys and girls, can go to school. If we provide equal support for boys and girls to attend school, we have begun to create equal opportunities for them to contribute to nation-building. I used to hold weapons to fight, but now I want to see more women flying planes, women being able to lead parliament, lead the country, and so on.”

Tonga: Jean Malupo Veilofia

Jean Malupo Veilofia, leads her family’s construction business in Tonga. A few years ago, their company was awarded a contract to construct climate-resilient roads around ‘Ohonua village in ‘Eua. These opportunities used to be won by international contractors, who would fly in and complete the work, then fly out, taking their income and experience with them. Having overcome many challenges, including of working in a male-dominated field, Jean is focused on helping her country become more resilient to the effects of climate change.
“What makes me proud right now is working in a male-dominated sector … not just that I'm young, I'm a woman. As I was growing up as a local girl here (in Tonga), I saw international contractors working major projects like this. But as of now, we've been given the opportunity. It’s our responsibility. We’ve got to look after our environment…preparing the community to withstand climate change issues that are going to come. My big vision right now, especially with what we're currently doing here with the World Bank project, is I dream of expanding my team, getting more professionals here.”

Viet Nam: Nguyen Thu Trang

With over 16 years of human resources and recruitment experience, Nguyen Thu Trang is a trusted advisor for Vietnamese companies of all sizes. A passionate advocate for Diversity, Equity, Inclusion, and Belonging (DEIB), she leads a team dedicated to empowering women through career development programs and connecting them with meaningful job opportunities that allow them to thrive.
“Gender equality means creating a fair and inclusive environment for everyone, regardless of gender. It includes equal access, equal pay, equal opportunities, and equal respect in the workplace. Despite the global expectation, data from our 2024 Employment Outlook Survey shows that less than half of diversity initiatives are on track. We need to engage all available talent and ignite human potential to grow sustainably.”

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Video and Photo credits: World Bank Group unless otherwise noted.