With its clear, crisp mountain air, India’s northern state of Himachal Pradesh is often called the “Apple State” of the country.
“Apples are our livelihood,” explains Daksh Chauhan, a young apple grower. “In my grandfather’s time, this whole area was very poor. Apple cultivation made our lives much better.”
Ever since apple cultivation was introduced into Himachal Pradesh almost a century ago, apples have formed the backbone of the State’s economy. Around two lakh of the State’s 6.15 lakh hectares (Ha) of cultivated land are dedicated to fruit orchards, of which half (around 1.15 lakh Ha.) is under apple cultivation.
However, over time, the crop faced a series of challenges. Unpredictable weather conditions, combined with old low-fruit bearing orchards, traditional methods of cultivation and the lack of suitable irrigation facilities led to low farm incomes, especially for the smaller landholders. Consumer preferences have also been changing in favor of imported varieties, trapping small farmers in repeated cycles of loss year after year.
In 2016 Himachal Pradesh, once again, rekindled the pioneering spirit that had first brought apples to its verdant hillsides, to recast the State as a veritable powerhouse of apple cultivation in India.
With support from the World Bank’s Himachal Pradesh Horticulture Development Project, the State helped farmers to transform the way fruits are grown. This included blending old traditions with the new, introducing new planting materials, modern practices and techniques in farming, and creating storage, processing, and marketing facilities to enable them to earn better prices for their produce.
Six years later, the results are beginning to show.