Researchers at Yale University and the Stanford Medical School, along with IPA and local partners, have run a large, 350,000-person, randomized control trial in rural Bangladesh to evaluate ways to increase mask-wearing in communities and to measure its impact on covid-19 transmission rates.
The research identified the precise combination of mask design, distribution and promotion strategies that led to sustained increases in mask-wearing in the community. Their work answers questions such as:
- Which interventions increase mask-wearing the most?
- Do social nudges or incentives increase mask-wearing?
- Does mask promotion inadvertently decrease social distancing?
- What kinds of masks work best?