Join us for a debate on the use of entertainment media to change social norms and behaviors. Arianna Legovini will moderate the debate between Discovery, ITVS and MTV and senior managers from External and Corporate Relations and the Health and Gender GPs. Victor Orozco will present impact evaluation evidence from the World Bank’s Development Impact Evaluation (DIME) Department that challenges common wisdom and debate how best to incorporate tested innovations in Bank investments.
Is engagement in behavior change through partnerships with entertainment media a cost-effective way to improve attitudes and behaviors at scale? What are the ethical concerns of changing cultures and norms? What are the challenges in partnering with mainstream entertainment media for behavior change? What contributions can we make to SDG 2030 targets if we do?
Join us to:
- Discover how development projects with a behavior change objective have partnered with entertainment media to reach large segments of a country and a region
- Review the results of communication and evaluation research on how it works
- Debate how traditional interventions can incorporate entertainment media, from community sensitization campaigns to social media.
This event is brought to you by the Development Impact Evaluation Department (DIME) and the Gender and Health Global Practices