Context :The SPLA Project (Social Protection and Legal Aid) is a joint initiative between the World Bank and UNDP. The World Bank leads efforts in social protection; while UNDP focuses on improving access to legal aid; working together to create an integrated; people-centered system. Supported by the Tunisia Economic Resilience and Inclusion Umbrella Fund (TERI); managed by the World Bank; and receiving significant backing from the Netherlands as a key donor; the project started in 2022 and will continue until 2026; building on solid foundations to enhance Tunisia’s social protection systems.This project aims to link social protection to legal aid services to ensure equitable access for vulnerable populationsto the services and protections they are entitled to.The project seeks to improve the provision of integrated social services for vulnerable individuals; strengthen the quality of social assistance programs—including Tunisia’s flagship AMEN SOCIAL program—and reinforce legal aid mechanisms. This should increase demand among target populations to assert their rights and gain easier access to legal and justice services.The project supports key Tunisian institutions; including the Ministry of Justice; the Ministry of Social Affairs (MAS); the Administrative Tribunal; and the National Bar Association of Tunisia (ONAT).Ultimately; the project aims to enhance access to social protection and justice for the most vulnerable groups; including low-income households; children; women victims of violence (including gender-based violence); and victims of human trafficking.The project is structured around three main components:1.Support for Social Protection Reforms: Strengthening the AMEN Social program to expand its reach among vulnerable households and improve the quality of social protection services; including legal aid.2.Increased Access to Justice for Vulnerable Populations: Integrating legal services into social protection systems (e.g.; training social workers to provide basic legal information) and enhancing access to and the quality of legal aid2services. This includes legal aid offices within first-instance courts and jurisdictional assistance services provided by the Administrative Tribunal.3.Strengthening Government Capacities: Supporting the implementation and sustainability of adopted solutions through a robust knowledge management and learning approach. Objectives of the ConsultancyThe main objective of this consultancy is to support the TERI team and the project team (World Bank and UNDP) in strengthening communication around the SPLA project; jointly led by the World Bank and UNDP; with a specific focus on:•Effectively communicating the project's results and impacts to stakeholders; targeted audiences; and the general public.•Raising awareness among beneficiaries about the legal and administrative provisions governing services; their availability; and the associated procedures.•Highlighting beneficiary testimonials and success stories; illustrating the tangible results of the project.•Supporting advocacy and partner mobilization efforts. Scope of workbbb The communication agency will be responsible; over a 12-month period; for designing and producing the following communication materials:•An institutional video showcasing the objectives and results of the SPLA project. This video should include interviews with key stakeholders and immersive visual sequences.•Three testimonial videos (individual stories) from project beneficiaries; illustrating the direct impact of the initiative. These videos should be social media-friendly; with a focus on personal stories.•Seven static and animated infographics visualizing key data and project results. These will be used in activity reports; articles; and online publications.•A factsheet summarizing key achievements and indicators related to the project's outputs and essential activities. This document will be published online in three languages.•Event coverage; including the production of a 2-minute video and a photo series documenting key moments of an event. These materials will be used for social media; newsletters; and activity reports.3The development of these materials will require close collaboration with project stakeholders; including the World Bank; UNDP; project partners (ministries and public organizations); and final beneficiaries to ensure effective and audience-specific communication.Explicit consent from stakeholders is required for any visual recording of participants. Dissemination Plan and Communication StrategyThe communication materials produced as part of this mission will be distributed by the World Bank and UNDP teams through the following channels:•Websites: Published on the World Bank; UNDP; and institutional partners' websites.•Newsletters: Integrated into informational bulletins sent to stakeholders and partners.•Events and Seminars: Videos and infographics will be presented during conferences and workshops related to the SPLA project.