The World Bank is seeking a communications consultancy firm with capabilities to design and implement a comprehensive global advocacy and communications campaign to rally support to the 1.5 billion UHC goal over the course of 12 months starting January 2025. The firm’s role will be to translate complex health systems challenges into compelling stories; generate sustained momentum through innovative advocacy; and mobilize diverse stakeholders for collective action around this goal. The consultancy firm will work in close collaboration with the World Bank's HNP Global Practice and its Partnerships Team Lead to shape and execute the communication strategy for first year catalyst period; while laying the groundwork for sustained engagement through 2030. The firm will work closely with the WB HNP Partnerships Lead and team as well as HNP Management on this campaign efforts and related communications needs.