Large-Scale Survey with SMEs in North-East Romania


  • SOLICITATION NUMBER: 0002012544
  • INSTITUTION:  IBRD/IDA
  • ASSIGNMENT LOCATION: Romania
  • ISSUE DATE AND TIME: Nov 19,2024 05:56
  • CLOSING DATE AND TIME: Nov 28,2024 23:59

World Bank's Finance; Competitiveness; and Innovation Global Practice (FCI GP) and the European Commission’s Directorate General for Regional and Urban Policy (DG REGIO) are collaborating on an initiative to improve the effectiveness of Smart Specialisation Strategies in the European Union (EU). In this collaboration; large-scale surveys with small and medium-sized enterprises (SMEs) were conducted in several European countries. The World Bank is contracting a firm to conduct a large-scale survey of firms on the level of digitalization in North-East Romania. Digitalization has the potential to generate unprecedented value for the economy and transform entire industries. A substantial share of the productivity growth that the world has witnessed over the last several decades can be attributed to the impact of digitalization by firms. Even more; the changes brought by digital technologies will be positive as they will increase the variety and volume of goods and services. The impact of digitalization could be incredibly transformative among SMEs. SMEs comprise a large proportion of firms in many countries and often remain far from the frontier of progress in the application of digital technologies. By adopting digital technologies; SMEs can boost efficiency by simplifying and consolidating routine procedures and operations; eventually saving costs and becoming more competitive. They can discover and target new markets and better adapt to quickly changing market conditions with the latest products; services; and business models.  Most SMEs in Romania need to digitalize even at a foundational level. In 2022; only 22% of SMEs in Romania had at least an essential degree of digital intensity (in comparison to the EU average of 55%). Romania holds the 26th position at the EU level in terms of digital performance (95% of SMEs have very low & low digital intensity). Only 4% of SMEs in the country use online means to sell across borders; and 12% are online. Compared to the EU average of 34%; only 11% of SMEs use contemporary digital technologies such as cloud computing. Qualitative interviews suggest that the one driver of low digitalization is the need for more knowledge of how to implement digital changes or new digital solutions and the low levels of digital skills inside and outside the firm. The northeastern region of Romania lags behind national and European Union averages in terms of various digitalization metrics. In the first survey; the 1;038 businesses of interest reported an average Digital Economy and Society Index (DESI) score of 4.3 out of 12; indicating varying degrees of digitalization. Key digitalization activities include widespread use of connected mobile devices; high-speed internet connections; significant internet use among employees; active social media presence; website ownership; electronic invoicing; smartphone usage; paid internet advertising; complex web functionalities; cloud computing; and notable e-commerce sales.  Between June and October 2023; 1;038 firms provided in-depth information on their levels of digitalization and critical characteristics. 18.79% of these businesses are in Wholesale and Retail Trade; Repair of Motor Vehicles; followed by 16.09% in Professional; Scientific; and Technical Activities; 11.95% in Manufacturing; 11.37% in Human Health and Social Work Activities; and 10.98% in Construction; with other sectors having less representation. Of the six counties in North-East Romania; Iasi has the most program participants (37%); followed by Suceava (25%) and Bacau (14%). Most of these firms are micro (63%) when measured by their number of employees. The selected Organization will be responsible for revisiting the same 1;038 SMEs in North-East Romania; conducting in-person CAPI (Computer Assisted Personal Interview) with managers or owners; and ensuring the data collection is completed within the specified timeframe using SurveyCTO. The World Bank will provide the survey instrument; i.e.; a questionnaire; and access to a SurveyCTO server to facilitate this process.

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The World Bank Group values supplier diversity and encourages businesses owned by women, minorities, lesbian, gay, bisexual and transgender (LGBT) individuals, and people with disabilities to participate in this opportunity. Please indicate in the response if you meet one of these diverse categories and specify the certification body you utilize.

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