Situated 2,000 meters above sea level, Dartlo village is cut off from the outside world from late September to the end of April, during which time it is only accessible by helicopter.
Once summer arrives, Dartlo's other residents start to return. Their only source of income is tourism. Some own guest houses, others produce traditional handicrafts, while those who have horses offer riding tours. Some people also get involved in the ongoing restoration work that sustains the vernacular architecture of this unique village.
However, the tourism season is short: if lucky, the village might be able to stay open for four to five months - from early June to mid-October. That is why most of the residents prefer relocating to other, larger towns, or to the capital Tbilisi – bringing them closer to regular jobs. Over the years, the number of residents in Dartlo and neighboring villages has been steadily declining, leaving only elders like Beso to hold down the fort.
According to one employee, “The company has spent many years and a lot of effort promoting the country internationally and training staff such as tour guides and drivers. In addition, because of the severe scarcity of places for guests to stay, we had to personally visit the regions and scout for living quarters suitable for foreign visitors.”
In the beginning, the company consisted of only three people, its founders. Within a few years, however, Caucasus Travel had grown and spawned two additional companies, Georgian Events and Explore Georgia, while a third company, CT Auto Georgia, came along later. By 2007, all of these companies, along with several others, were united under the banner of one holding company - Georgian Hospitality Group (GHG), which today employs 60 people full-time.
Georgia is increasingly renowned internationally for its culture, wine and cuisine, and adventure and eco-tourism. Maia believes that her company has played a considerable role in raising awareness about Georgia and in helping build-up its burgeoning tourism industry.